In this simulation, you are being hired as the new brand manager at Kelsey-White, an American
multinational consumer goods company. Recently the firm invested in the development of K-W
Vision, a series of systems and processes that allow the use of up-to-date data and advanced
analytics to drive informed decision making about K-W brands. The year is 2019. The system is
populated with 4 years of historical data. As brand manager for K-W’s Blue laundry detergent, you
are tasked to lead the brand's turnaround. Use the Vision platform to develop your strategy, grow
Blue’s market share, and become more profitable over the next 4 years.
In this simulation, you will have to (a) analyse the available marketing information and consumer
insight; (b) derive at strategic decisions; (c) observe the impact your decisions had on ROI and other
financial/non-financial metrics; (d) re-evaluate and continue to adjust your strategy.
Assignments are to be no longer than 1.5 typed A4 pages in length,
Use Times New Roman size 12 font with one inch
margins all around and 1.5 spacing
We are a professional custom writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework.
Yes. We have posted over our previous orders to display our experience. Since we have done this question before, we can also do it for you. To make sure we do it perfectly, please fill our Order Form. Filling the order form correctly will assist our team in referencing, specifications and future communication.
2. Fill in your paper’s requirements in the "PAPER INFORMATION" section and click “PRICE CALCULATION” at the bottom to calculate your order price.
3. Fill in your paper’s academic level, deadline and the required number of pages from the drop-down menus.
4. Click “FINAL STEP” to enter your registration details and get an account with us for record keeping and then, click on “PROCEED TO CHECKOUT” at the bottom of the page.
5. From there, the payment sections will show, follow the guided payment process and your order will be available for our writing team to work on it.